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Gurudeo “Buddy” Persaud Customers

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Updated on: June 21, 2012

Our law firm is investigating potential claims against Money Concepts Capital Corp. (“Money Concepts”) on behalf of customers of Gurudeo “Buddy” Persaud. We have been contacted by victims of Persaud and are preparing to file securities arbitration claims on their behalf. On June 21, 2012, the U.S. Securities and Exchange Commission (“SEC”) charged Persaud with defrauding investors in an astrology-based Ponzi scheme. Specifically the SEC alleged that Persaud “lured family, friends, and others into investing in his firm, White Elephant Trading Company LLC, by falsely guaranteeing their money would be safe and yield lofty returns ranging from 6 to 18 percent. Persaud told investors he would invest in the debt, stock, futures, and real estate markets, but did not reveal that his trading strategy was based on his belief that markets are affected by gravitational forces.”

“Persaud preyed on people who trusted him by promising high and steady returns while hiding his unconventional trading strategy,” said Eric I. Bustillo, Director of the SEC’s Miami Regional Office. “When Persaud blatantly lied to investors and hid their losses through a Ponzi scheme, he should have known that an SEC enforcement action was in the stars.”

From November 2003 through September 2010, Persaud was registered with Money Concepts. The SEC has alleged that Persaud perpetrated his Ponzi scheme during a portion of this time period. Under FINRA Rules, Money Concepts was obligated to properly supervise the activities of Persaud during the time he was registered the brokerage. Accordingly, Money Concepts may be liable for failing to supervise Persaud’s activities while registered at the firm, and could potentially be responsible for compensating customers of Persaud for their losses.

If you were a victim of Gurudeo “Buddy” Persaud and White Elephant Trading Company, please contact our law firm. You may be eligible to file a claim or lawsuit to recover your investment losses.